About Us

Founded by Elaine Birks-Mitchell and Johnny Mitchell, Jr. in 2008, The Bra Recyclers is a clothing recycling social enterprise, specializing in the reuse of pre-loved bras and new underwear.

Meet Our Founders

Elaine Birks-Mitchell, CEO, Founder, and Co-Owner of The Bra Recyclers
Johnny Mitchell, Jr., COO and Co-Owner of The Bra Recyclers

Elaine Birks-Mitchell
Founder,
Co-Owner

Johnny Mitchell, Jr.
Chief Operating Officer,
Co-Owner

Our mission is to raise awareness about the social and environmental benefits of recycling lingerie. We believe that by working together with retailers and consumers, we can make a positive impact on the planet.

Our goal is to educate and inspire others to take action and make a difference.

Our Core Values: B.R.A.V.O.

  • Beliefs Icon

    Beliefs

    We believe success is all about the difference you make.

  • Recycling Icon

    Recycling

    With our partners, we can protect the environment and improve the lives of families in need by recycling.

  • Advocates Icon

    Advocates

    We are advocates of a greener future that embraces the need for underwear in underserved communities

  • Voice Icon

    Voice

    We recognize the importance of ensuring that each individual's voice is heard and valued.

  • Opportunity Icon

    Opportunity

    We strive to provide individuals and organizations with the opportunity to make a positive impact and enhance the lives of others.

Awards & Recognitions

  • AZ Governor's Volunteer Service Award for Inspired Leadership

    AZ Governor's Volunteer Service Award for Inspired Leadership

    2023

  • NAWBO Phoenix Business Impact Award

    Phoenix Chapter National Association of Women Business Owners (NAWBO) Women Business Impact Award

    2023

  • BBB Torch Awards for Ethics

    Keynote Speaker for BBB Torch Awards for Ethics

    2022 and 2023

  • NAACP Humanitarian Award

    NAACP Humanitarian Award

    2013

  • AZ Recycling Coalition Small Business Recycling Representative of The Year

    AZ Recycling Coalition Small Business Recycling Representative of The Year

    2013

  • Nominee for Phoenix Women of Excellence Award

    Nominee for Phoenix Women of Excellence Award

    2010

  • Phoenix Magazine: Best of the Valley - Best Alternative Recycling Program

    Phoenix Magazine: Best of the Valley - Best Alternative Recycling Program

    2009