About Us

Our mission is to promote a sustainable future by collaborating with retailers and their customers to recycle or reuse lingerie, reduce textile waste, and enhance environmental and community stewardship while providing job opportunities for individuals with disabilities.

Meet Our Founders

Founded by Elaine Birks-Mitchell and Johnny Mitchell, Jr. in 2008, The Bra Recyclers is a clothing recycling social enterprise, specializing in the reuse of pre-loved bras and new underwear.

Elaine Birks-Mitchell, CEO, Founder, and Co-Owner of The Bra Recyclers
Johnny Mitchell, Jr., COO and Co-Owner of The Bra Recyclers

Elaine Birks-Mitchell
Founder,
Co-Owner

Johnny Mitchell, Jr.
Chief Operating Officer,
Co-Owner

Our Core Values: B.R.A.V.O.

  • Beliefs Icon

    Beliefs

    We believe success is all about the difference you make.

  • Recycling Icon

    Recycling

    With our partners, we can protect the environment and improve the lives of families in need by recycling.

  • Advocates Icon

    Advocates

    We are advocates of a greener future that embraces the need for underwear in underserved communities

  • Voice Icon

    Voice

    We recognize the importance of ensuring that each individual's voice is heard and valued.

  • Opportunity Icon

    Opportunity

    We strive to provide individuals with disabilities the opportunity to make a positive impact and enhance the lives of others.

The Bra Recyclers Process

Flowchart illustrating the bra recycling process. Step 1: Consumers and retailers collect used bras and underwear through drives. Step 2: Items are sent to The Bra Recyclers for sorting by quality. Step 3: Nonprofits receive requested bras and underwear. Step 4: Surplus items are distributed globally by textile recyclers and exporters. Bottom text emphasizes environmental and community benefits.

Supporting the Circular Economy

Awards & Recognitions

  • AZ Governor's Volunteer Service Award for Inspired Leadership

    AZ Governor's Volunteer Service Award for Inspired Leadership

    2023

  • NAWBO Phoenix Business Impact Award

    Phoenix Chapter National Association of Women Business Owners (NAWBO) Women Business Impact Award

    2023

  • BBB Torch Awards for Ethics

    Keynote Speaker for BBB Torch Awards for Ethics

    2022 and 2023

  • NAACP Humanitarian Award

    NAACP Humanitarian Award

    2013

  • AZ Recycling Coalition Small Business Recycling Representative of The Year

    AZ Recycling Coalition Small Business Recycling Representative of The Year

    2013

  • Nominee for Phoenix Women of Excellence Award

    Nominee for Phoenix Women of Excellence Award

    2010

  • Phoenix Magazine: Best of the Valley - Best Alternative Recycling Program

    Phoenix Magazine: Best of the Valley - Best Alternative Recycling Program

    2009