Hendon Heritage: a Retailer Giving Back, One Purchase at a Time

What if every lingerie purchase could do more than just fill your drawer?

What if it could also help create healthier, stronger communities?

That’s exactly what Hendon Heritage is setting out to do.

This women’s lingerie brand is new on the scene, but they’re already challenging the cycle of fast fashion. Their focus: non-toxic fabrics, U.S.-based manufacturing, and giving back with every single purchase.

A Brand Aligned with our Values

By keeping their fabrics milled and their products made in America, they’re reducing fashion’s global footprint while supporting local industries.

Their commitment to sustainability aligns closely with the UN Sustainable Development Goals, particularly those around reducing inequalities and ensuring responsible production.

It’s not about mass production.

It’s about mindful creation.

And that’s exactly the kind of thinking that makes them a natural partner for our nonprofit arm, The Undie Chest.

Giving Back with Every Purchase

Here’s where it gets even more exciting: for every bra or pair of underwear sold, Hendon Heritage will donate $2.50 to The Undie Chest.

That means every purchase helps us provide underwear and essentials to communities across the U.S. who need it most.

It’s a simple way to connect personal choices with collective impact.

Why This Matters

We all know fashion has a massive influence on people and the planet. Too often, it’s tied to waste, exploitation, and harmful practices.

Brands like Hendon Heritage are proof that it doesn’t have to be this way.

By incorporating sustainability into their business model from the start, they’re setting a standard that we hope more brands will follow—because conscious fashion isn’t just the future. It’s what consumers are asking for now.

Their support not only helps us expand our impact but also highlights what’s possible when brands choose purpose alongside profit.

If you’re a retailer looking to be part of a more circular and compassionate economy, we’d love to hear from you. Join our network of partners creating real social and environmental change by turning what’s left over into something that gives back.