Meet Meeloy: Our Newest Retail Partner Stepping Up for Sustainability

Let’s be honest — most of us have that one drawer full of meh underwear.

The kind that digs in, rides up, or leaves you counting the minutes until you can finally take it off. Danielle, the founder of Meeloy, was over it.

So she built something better.

Her journey began with comfort but quickly evolved into something more significant. Meeloy isn’t just about breathable, beautifully made underwear (though it delivers that too).

It’s built on a mission to reduce waste, support ethical manufacturing, and make sustainable choices part of the everyday experience — starting with your top drawer.

From choosing bamboo fabrics to prioritizing eco-conscious production, Meeloy is helping redefine what a modern underwear brand can look like.

And that’s exactly why we’re excited to welcome them as one of our newest Recycling Ambassadors!

Responsible Solutions for Responsible Retailers

Meeloy is now partnering with us to responsibly dispose of their overstock and customer returns through our bra recycling program.

Instead of letting perfectly usable items go to waste, they’re sending them our way, where they’ll be kept out of landfills and redirected to support women and girls in need worldwide.

In an industry where textile waste is one of the biggest challenges, this kind of action matters.

More than 83% of consumers now prefer to buy from brands that show a clear commitment to environmental and social responsibility.

At the same time, new research by L.E.K. Consulting found that 68% of consumers now say they care “somewhat or a lot” about sustainability, and more than half (54%) have already switched brands based on environmental or social values.

Programs like Meeloy’s don’t just reduce waste. they also strengthen brand transparency, cut down on disposal costs, and support broader ESG reporting and SDG alignment.

In short, it’s a win for people, planet, and business.

Joining a Recycling Program for Future-Facing Retail

If you're a retailer seeking to align with ESG frameworks, reduce your environmental footprint, or make meaningful contributions to the circular economy, this is your opportunity.

Joining our network of Recycling Ambassadors is a practical, proven way to reduce textile waste, support underserved communities, and show stakeholders you're serious about long-term impact.

Whether you’ve got overstock, returns, or samples collecting dust, there’s a better way forward.

If you’re a retailer looking to be part of a more circular and compassionate economy, we’d love to hear from you. Join our network of partners creating real social and environmental change by turning what’s left over into something that gives back.